Mutual Benefits

 

 

THE MUTUAL BENEFITS OF A REJOICE 
“Business Builders” PARTNERSHIP WITH
SHOUT WAAW 94.7 FM & WWW.WAAW947.FM
African American buying power currently exceeds $653 billion. 
Gospel attracts the largest share of Black female listeners. 
Gospel radio is increasingly viewed as a viable format to target financially secure, black consumers in the prime buying market. 
Gospel listeners earn a household income over $60,000 per year. 
Gospel radio listeners are 73 percent more likely than the average adult to be a heavy radio user, listening an average of 28.3 hours each week. 
Gospel fans are the most likely of any radio listening group to own their own homes. 
Gospel listeners are loyal. They listen at work, predominantly at home and on the weekends. 
Gospel listeners are family-oriented, on average 48-52% of them have children in the home or in college. 
Gospel listeners spend their money on enjoying the bounty of blessings: they are 45 percent more likely than general urban radio listeners to buy sport utility vehicles, 11 percent more likely to purchase furniture, 11 percent more likely to hold investment products. 
Gospel fans are 17 percent more likely to play golf, seven percent more likely to attend adult continuing education courses, they are 20 percent more likely to patronize fast-food restaurants. 
Gospel radio formats are listened to as much as Urban Adult Contemporary stations and Contemporary Hit Radio Stations. 
WAAW 94.7 FM Listeners are loyal listeners and regularly support our advertisers and partnering ministries. 
WAAW 94.7 FM offers more competitive rates, more spot inventory options and flexible block time options. 
WAAW 94.7 FM is community-involved and sponsors programs and events focusing on spiritual development, health care, and living a better life.

Information from Arbitron study BLACK RADIO LISTENING 2003 
and Interep research as articled in BRE Magazine
WAAW 94.7FM DEMOGRAPHICS

 

AGE     TSL wkly
18- 24    17%    19 hours
25-34     20%     21 hours
35-44     24%     23 hours
45-54     19%     18 hours
55-64     11%    17 hours
12-44(OV)     12%    


GENDER      
Male    28%
Female     72%

 

INCOME      
less than $25K     17%
25 -34K     19%
35-49K     27%
50-74K     24%
over $75K     13%
 

CHILDREN IN HOME (18 and under) 
One child     32%
No children     34%
At least two     21%
3 or more     11%
 

EDUCATION
Some College     42%
Less than 12th grade     9%
High School/GED     32%
College Grad/More     16%
 

CAREER
Administrative Support     23%
Professional/Prof. Speciality    13%
Service Industry     16% 
Technical Support     6%
Executive/Managerial    7%
 

WORK HABITS
Work 35 or more hours per week     62%
Work under 35 hours per week     10%
Homemakers     3%
Retired     2%
Other     9%
 

HOME OWNERSHIP
Own Homes     52%
Rent     38%
Do not own or rent     9%